Digitalization is one of the key elements that play a role in a company’s growth. It is actually more than the removing of old fashioned paper and using computers to log data – it really is about making a new method of doing business that focuses on customer satisfaction, internal interaction, and the circulation details. It is regarding being better, gaining awareness over organization spend and making decisions with correct numbers, as well as connecting your complete team into a common mission that drives scalable growth.
It is just a dynamic process that changes the ways corporations create and capture benefit in the marketplace. It can possibly accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the potential to influence a company’s www.cloudycrowd.net/2020/03/23/business-digitalization-implications-and-solutions/ competitive job, firms has to be constantly aware of digitalization’s influence on their BMs and the adjoining business environment.
To explore the result of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees working in two unique industries, auto and videos. Due to the fact that both equally industries are seen as a different organization models, this research style allowed for a great in-depth comparison of how digitalization impacts the building blocks of any firm’s BM.
The selection interviews revealed that inside the media market, the impact of digitalization was felt most clearly pertaining to value creation and value capture elements. This was for the most part due to the fact that the advertising industry places strong emphasis on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.